SE2 EP08: SCALING: through distribution - the options you have
2X eCommerce Podcast - Un podcast de Kunle Campbell - Les mardis
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Hello!
This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers.
You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…
So Today’s show is about…GROWTH and SCALE
GROWTH is about SCALE
…think markets
…think households
XFactor, Dragon Den, pervasiveness
There are three ways to scale your marketing and your reach:
pertains especially if you sell your own products...
- Distribution deals on larger platforms - fashion retail: ASOS, ModCloth, Amazon, (BEING EVERYWHERE)
- Working with top level CELEBRITY level INFLUENCERS to passionately and continuously use your products - WHY…they’ve go EYE BALLS
- TV ADVERTISING….PUBLICITY……GENERATES HUGE MOMENTUM for SOCIAL MEDIA
