SE2 EP04: Essential Elements in Your Ecommerce Checkout (hint: focus on MOBILE) - PART 2
2X eCommerce Podcast - Un podcast de Kunle Campbell - Les mardis
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Hello!
This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers.
You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce ORI teach you about specific MARKETING tactics geared to helping your sell more in your online store…
So Today’s show is about…the most important elements to have in your mobile checkout in 2017 and beyond. I am going to cover:
Adding a Live Chat service
Optimizing shipping options
Voucher code claim should be a text link
ADDRESS: Use a single field that MUST be LINKED to a postcode finder
Remember to add KPIs:
CAN WE HELP?
Phone number + Opening Times
Security badge for shopping confidence
Delivery times
Returns
Use End to End buttons
Single fields per row
Make it 3-steps:
1. ADDRESS
2. DELIVERY
3. PAYMENT
Payment Options:
Apple Pay
PayPal
Amazon Checkout
You PSP
there may be Android Pay in the not so distant future...
NOT HAVING A CHECKOUT - one-click buying "quick buy" or "buy now” opportunities.
