SE2 EP04: Essential Elements in Your Ecommerce Checkout (hint: focus on MOBILE) - PART 2

2X eCommerce Podcast - Un podcast de Kunle Campbell - Les mardis

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Hello!

This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers.
You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce ORI teach you about specific MARKETING tactics geared to helping your sell more in your online store…

So Today’s show is about…the most important elements to have in your mobile checkout in 2017 and beyond. I am going to cover:

Adding a Live Chat service

Optimizing shipping options

Voucher code claim should be a text link


ADDRESS: Use a single field that MUST be LINKED to a postcode finder

Remember to add KPIs:

CAN WE HELP?
Phone number + Opening Times

Security badge for shopping confidence
Delivery times
Returns


Use End to End buttons
Single fields per row


Make it 3-steps:
1. ADDRESS
2. DELIVERY
3. PAYMENT

Payment Options:
Apple Pay
PayPal
Amazon Checkout
You PSP

there may be Android Pay in the not so distant future...

NOT HAVING A CHECKOUT - one-click buying "quick buy" or "buy now” opportunities.

 

Visit the podcast's native language site