SE2 EP01: We are in the business of creating HAPPINESS [REPUBLISHED]
2X eCommerce Podcast - Un podcast de Kunle Campbell - Les mardis
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WE HAD TO REPUBLISH THIS EPISODE BECAUSE THERE WAS AN ERROR IN THE LAST EPISODE.
Welcome to 2X eCommerce
the ecommerce marketing growth podcast where you ask questions and I,
Kunle Campbell...answers them.
Also hear from proven marketing growth experts
who are number 1 or number 2 in specialist areas of online retail marketing.
- People buy products to transform their lives
- Fulfil their emotional needs
Lets talk about cars:
Low end of the scale - skoda (happiness in value, I can afford it and it is still quality!)
Mid range of the scale - audi A4 / bmw 3 series (happiness in comfort)
High end - porche (happiness in luxury)
Your duty and obligation to deliver happiness:
- your employees
- your customers
Your promise of happiness should tie in with your USP...
Advertising and psychology called Walter Dill Scott
your promise in your advertising, product copy, website and packaging
should reflect the transformation
