SE05 EP14: Scaling and Growing an Epidemic-proof D2C Brand - CROSSNET 🏐

2X eCommerce Podcast - Un podcast de Kunle Campbell - Les mardis

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On today’s episode, Kunle interviews the founder of a direct-to-consumer brand creating an entirely new sports game called Crossnet that is rapidly growing at a 4X Year-on-Year rate despite the current slowdown in retail. You don’t want to miss this one - do stay tuned!

Crossnet is volleyball reimagined - so instead of the typical two-sided court setup of volleyball, Crossnet is a four-square volleyball game that can be set up on sand, grass, or indoors.

Their growth rates are impressive:

2017 set up and prototyping
2018 - $75k
2019 - $2.5m
2020 - $8-10m (estimated)
 

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This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.‹Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.
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