S05 EP46: A Formulaic Approach to Scaling an Ecom Business to $30M+

On today’s episode, Kunle is joined by Deividas Mikocionis, Co-founder and Head of Growth at  Sugatan.io - an eCommerce Growth Hacking Agency. Kris Sugatan, the company’s other Co-Founder is also a past guest on the show. The company has grown from having 7 to 70 employees in this period. After starting out as a facebook ad agency, the team at Sugatan quickly realised that each company has it’s unique requirements. Focusing purely on facebook ads can only take you so far. The company pivoted to an incubator model, where they closely partner with companies to achieve aggressive growth. They believe in being agile and adopting new channels to drive growth. They have successfully taken companies at different stages to $30M+ levels. Every company is seeking a formula or blueprint for rapid growth. Deividas and Sugatan have put together a formulaic system of growth that is based on some key principles. In today’s episode, Kunle and Deividas discuss the framework for hitting $30M. You will get to hear about key lever points to focus on, how to use product launches and much more.  ----------- SPONSORS: This episode is brought to you by: Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x.   Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!   For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’