S05 EP37: The Marketer Behind Million Dollar Kickstarter Campaigns
2X eCommerce Podcast - Un podcast de Kunle Campbell - Les mardis
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On today’s episode, Kunle is joined by Roy Morejon, Co-Founder & President of Enventys Partners - a full-service turnkey product launch agency based in Charlotte, NC. Roy’s company is the brains and agents behind multiple million dollar kickstarter campaigns. He has over 20 years experience in delivering digital marketing campaigns and product launches.
In past episodes, we have had guests talking about first hand experiences with their own Kickstarter campaigns. But today’s guest brings the experience of creating and scaling over 80 million-dollar campaigns. He shares how after starting out as a marketing agency, his company merged with a product development company to offer end-to-end product launch services for inventors.
Roy shares specific examples and insights from the over 2000 products he has helped launch. You get to learn about everything from crowdfunding platforms to building prototypes to pre-launch marketing and post-crowdfunding best practices. There are great nuggets of information here for everyone. You certainly don’t want to miss this one!
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