S05 EP23: Digital Native Brand, Manly Bands is Transforming the Way Men Buy Wedding Rings

2X eCommerce Podcast - Un podcast de Kunle Campbell - Les mardis

Catégories:

Entreprise

On today’s episode, you’re going to learn about how a non-traditional strategy helped this bootstrapped 8-figure direct-to-consumer brand disrupt the traditional men’s wedding ring vertical.

Johnathan Ruggiero is the co-CEO of Manly Bands, a DTC brand that is redefining the wedding industry for men. He shares with us the strategies his team used to transform his Manly Bands from zero to an 8-figure business in just three years. 

In this episode, join Kunle and Johnathan as they discuss customer acquisition strategies at varying growth phases of the business; $0 - $1m, $1-10m and their current $10m+

On today’s interview, Kunle and Johnathan talks about,

  • Inventory Management and Forecasting
  • Working with 3PL Providers
  • Customer Acquisition Strategy
  • Retention Strategies
  • Search Engine Optimisation
  • Native Marketing
  • Managing and Balancing CPA 
  • Display Advertising
  • Google Ads, Facebook Ads, and other Acquisition Channels
  • Their tech stack
  • Building Culture and Managing Teams
  • What It Takes to Grow an 8-Figure Business

-----------

SPONSORS:

This episode is brought to you by:

Klaviyo 

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.  

Rewind

This episode is brought to you by Rewind.
The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.
Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!  

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Visit the podcast's native language site