How this Marketer 10X'd Product Sales with the Classic 4P's of Marketing Framework [Physical Product Business Podcast: EP13]
2X eCommerce Podcast - Un podcast de Kunle Campbell - Les mardis
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On this episode, we are joined by Trevor Longino; he was the Head of Marketing & PR at a video games online retail store, GOG.com. He grew GOG.com's revenues from mid-six figures annually to mid-seven figures monthly over the course of the four years he was there. GOG.com grew from #6 in its industry to #2 over his tenure.
Their success was made possible by a few different tactics, which Trevor attributes to the classic 4 "P"s of marketing: Product, Price, Promotion and Place. All of which he applied.
Over our conversation, we touch on branding, perception and the impact of manipulating pricing and product (an area many marketers do not seem to tweak or adjust).
In this episode you will learn about:
- How the Trevor revved up GOG.com's revenue from 6-figures a year to 6 figures a month in 4 years.
- How to identify audiences likely to be interested in your products.
- How to build a firm foundation for your promotions by determining why you are in business in the first place.
- How to double or 10x your business with the 4 Ps of marketing.
Guest Bio
Trevor is U.S based marketer with 20 years of experience and has, focused mostly on strategic, digital and event marketing; He has been a consultant at Disney's Yellow Shoes Interactive, Universal Studios, Stratosphere Casino, Cox Communications, CD Projekt, and many more companies. He has taken five different startups from newly launched to #1 in their market.
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