How this Entrepreneur Built a Thriving Vodka brand with NBA Player Dennis Rodman [Physical Product Business Podcast: EP11]
2X eCommerce Podcast - Un podcast de Kunle Campbell - Les mardis
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I often get questions about how to partner up with celebrities and brands for endorsement deals and merchandised products. What better way to answer them than to invite an entrepreneur who not only knows a tonne about celebrity endorsements but runs a business that sells the official Vodka brand for the retired ex-Chicago Bulls NBA star: Dennis Rodman (who has also played for the Detroit Pistons, San Antonio Spurs, Los Angeles Lakers, and Dallas Mavericks).
Andreas Johansson comes from the real estate and is actually a luxury holiday property developer. The projects he was involved in enabled him not only build his network of high net worth individuals but also gave him the opportunity to meet and become friends with celebrities through their agents. He decided to make a move into endorsing celebrities and launching products closely associated with celebrities.
Three years into the market, Dennis Rodman’s Bad Ass Vodka is still successful, and the man behind it tells us how he started up and how to build a celebrity-branded product.
Check it out here: http://rodmanvodka.com/
On this episode, you'll learn more about:
- How a real estate developer built his network and finally started businesses marketed by celebrities and endorsements.
- How to decide who to endorse your product that your audience will resonate with.
- How to determine a good product.
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