How Selling to Retailer Chains Scales the Growth of Your Physical Product Brand [Physical Product Business Podcast: EP12]
2X eCommerce Podcast - Un podcast de Kunle Campbell - Les mardis
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Yohan Jacob is the President and Founder of Retailbound, Inc.,
a full-service retail consulting agency based in Chicago.
He has been consulting in retail for close to a decade now
since 2008, Retailbound offers retail coaching, retail consulting, and managed marketing assistance to manufacturers who want to sell their products to retailers
Yohan & his team have taught and consulted with over 3500+ entrepreneurs on how to sell their products to retailers.
Unlike most retail consultants,
Mr Jacob has been on BOTH SIDES of the retail buyer’s desk,
both as a manufacturer and as a large retail buyer.
Check out the Retailbound, Inc. site here: retailbound.com/
On this episode, you'll learn more about:
- What you need to know before talking to a buyer.
- What you have to prepare and what they might ask you.
- What retail buyers are looking for in products that they may accept a deal with.
- What the best path is regarding Indiegogo - Amazon - Retailers
- How to really test your product before getting it out there.
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