EP 64: RJMetrics - Retaining and Maximising Life Time Value of Holiday Shoppers
2X eCommerce Podcast - Un podcast de Kunle Campbell - Les mardis
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Tristan Handy is the Vice President of Marketing at RJ Metrics, a business intelligence platform for SaaS and e-commerce businesses. Last year on Episode 9, I interviewed Tristan on RJMetrics' 2015 Ecommerce Growth Benchmark Report. In that episode, Tristan introduced the concept of scale from an ambitious standpoint and it was a turning point for me and for the direction of the show.
Tristan returns to the show this year, my first returning guest by the way, to give a breakdown of the 2016 RJ Metrics Holiday Customer Benchmark. In this episode, we rethink who the holiday customer is and what our strategy might be for nudging them to make that second purchase. We then analyse further in terms of what to expect in the post-holiday period with sales and returns, and how branding and loyalty plays an important role in remarketing tactics. Tristan finishes with inspiration to make your own report, and what to look for to get a read on the broad outlook ahead for e-commerce in 2016.
If you are wanting to get the most from your holiday customers as well as better understand their shopping behaviour, then this episode is not to be missed!
Read the show notes for this episode on http://2xecommerce.com/podcast/ep64/
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