EP 37: 6 Steps to Help You Sell More over the Coming Holidays

How should you structure your marketing campaigns for the upcoming holiday selling season? On this episode of the 2X eCommerce Podcast Show, I shed a 6 step framework to use to sell more this holiday season for: - Black friday - friday after thanksgiving - Super saturday - Panic Saturday is the last Saturday before Christmas - Cyber Monday or Green Monday - 2nd monday in December - best sales day in december according to eBay - Boxing Day - December 26th post christmas sales in the UK/Ireland The six areas I expand upon in this episode are: 1. Own mindshare 2. Finalise or test discount offers 3. Prep up for gifting 4. Psychology - surprise and delight 5. Gift centre - landing pages 6. Email automation This show is brought to you by 2X Consulting Ltd