EP 21: Part I: AdWords for eCommerce [Google Shopping] with CPC Strategy - Jeff Coleman

This is the first part of my AdWords for eCommerce interview with Jeff Coleman, Director of Retail Search at CPC Strategy. CPC strategy are a well respected paid search management agency with a specialist focus in retail. In the part of the interview we will speak in depth about Google Shopping Ads or Google Product Listing Ads (PLA). We cover pretty much everything retailers need to know about Google Shopping Ads today. You are bound to take a LOT of notes whilst listening to this one! More about Jeff: Jeff is the Director of Retail Search at CPC Strategy and also oversees the Structured Data Department and CPC Training Program. He founded CPC University- a program dedicated to training CPC's operational team on cutting edge retail search strategies. About CPC Strategy: CPC strategy are a well respected paid search management agency with a specialist focus in retail servicing clients such as SEARS, CLARKS (the shoe makers) and PAYLESS. I follow their company on social media as well as attend their webinars. I also read their blog and whitepapers. They do know their stuff. Given that you 2Xers are all into online retail and growth focused, I approached CPC strategy to come on the show to talk over 3 episodes about AdWords, Amazon Advertising and Facebook Advertising . This is the first AdWords Episode (Part 1) is dedicated to running eCommerce AdWords campaigns.