EP 17: Delivering an Optimal Shopping Cart Experience - Rick Wilson, President MIVA

What exactly is the OPTIMAL Checkout experience in a device agnostic world? How can you reduce checkout friction and drive up average order value on not just desktop computers but also tablets and mobile devices? My guest on today’s show Rick Wilson, is the President of Miva (http://www.miva.com/), an eCommerce SaaS platform with over 12,000 active stores. He takes us through the optimal shopping cart process, shopping cart best practises and tactics as to how online retailers can drive up their average order value (AOV) at checkout.