Ep 2: I Brought a 600lb Siberian Tiger into a Board Mtg at Coca Cola

Keith Wilmot is a dear friend of mine, a very unique human being, and Founder/CEO of Ignitor Group. In his previous career he was VP of Ideas for the Coca-Cola Company. Keith once brought a 600lb White SiberianTiger to an innovation meeting. This is one of the "tamer" stories in Keith’s successful career! Listen as Keith tells epic stories of his days at Coca-Cola helping solve some of the biggest global marketing issues known to the business world. His story about the disastrous South-Americ...